LOS ANGELES (Nov. 10, 2005) – What is black, chrome and rumored to be the sleekest new thing to hit Los Angeles? It’s Funkmaster Flex’s latest project – a customized Greyhound bus. Making its debut on Nov. 12 at the Third Annual VIBE Awards in Los Angeles, the bus will bring flash and sizzle to the party that’s already off the chain.
The appearance at the VIBE Awards is the first stop for the bus in the new relationship between Funkmaster Flex and Greyhound. The customized bus will be used in several grassroots and promotional activities throughout 2005 and 2006, including the “Greyhound Unleashed” tour. “Greyhound Unleashed” is a marketing campaign that will work much like a concert tour, as the bus and Funkmaster Flex make stops at various venues across the country.
Ten winners of the “Greyhound Unleashed” promotion and their friends will arrive in style via the bus and have prime seats for stargazing on the red carpet. The bus will be featured on UPN when the VIBE Awards air on Nov. 15, 2005.
“We are very happy to give 20 lucky people the opportunity to attend such a star-studded event. This is an opportunity to showcase Greyhound in a way that nobody would have expected, giving our customers a new perspective of the brand,” said Toby Purdy, senior vice president of marketing, Greyhound Lines, Inc. “Greyhound always has been associated with affordable travel, and now it is also the cool way to visit friends and family.”
Funkmaster Flex will perform throughout the awards bringing his talents from the DJ booth and the garage to center stage. Flex will continue to renovate the interior of the bus during the next few months. The customization process and the final bus will be unveiled in a future episode of “All Muscle with Funkmaster Flex” on ESPN2.
“This is a very exciting evening, both as an entertainer and as an automotive enthusiast,” said Funkmaster Flex. “I am thankful to have the opportunity to perform for my peers and let urban youth know that Greyhound is an easy, cool way to travel.”
Greyhound is the largest North American provider of intercity bus transportation, serving more than 2,400 destinations with 15,000 daily departures across the continent. The company also provides Greyhound PackageXpress (GPX), as well as Greyhound Travel Services including: charters, sightseeing and shore services. For fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com.
Editor’s Note: Photos of the customized bus will be made available to the public on Saturday, Nov. 12, 2005. Please contact Eric Wesley to receive a copy.
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