DALLAS (August 23, 2004) – Greyhound Lines, Inc., the largest provider of intercity bus service, today announced a strategic partnership with The Richards Group for all branding, off-line creative, and media planning and buying for Greyhound in the United States and Canada.
"The Greyhound brand has been an icon for 90 years," said Stephen E. Gorman, president and CEO, Greyhound. "Our strategy is to reinvest in and reinvigorate the brand across North America."
"We are pleased to have The Richards Group as a part of our team," said Toby Purdy, senior vice president, marketing, Greyhound. "Greyhound plans to test new creative with consumers later this year as an overall part of our brand rebuilding process, focusing on the right targets with the right message for the brand."
"The Richards Group is proud to have been chosen to help manage the new brand direction for Greyhound," said Brian Schadt, principal at The Richards Group. "The opportunity will be to define and communicate a consistent brand at every customer touch point, across two countries."
Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,300 destinations with 18,000 daily departures across the continent. The company also provides Greyhound PackageXpress (GPX) in the United States and Greyhound Courier Service in Canada, as well as Greyhound Travel Services including: vacation packages, charters, sightseeing and shore services. In the U.S., for fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com. In Canada, for fare and schedule information call 1-800-661-8747 or visit the Web site at www.greyhound.ca.
The Richards Group, located in Dallas, is one of the largest independent branding agencies in the nation. The Richards Group can be found at www.richards.com.