DALLAS, March 14, 2000
Greyhound Lines launched a new business initiative designed to triple the revenues of its charter and tour operations in the United States and Canada over the next two years, Craig Lentzsch, president and chief executive officer, said today.
The company announced the selection of Gordon F. Barr, formerly vice president of the transportation division of Holland American Lines, to lead the expansion. Barr was appointed senior vice president of Greyhound Travel Services (GTS), an affiliate of Greyhound Lines.
Greyhound Canada and GTS had combined revenues from North American charter and tour operations in the fiscal year ended last August 31 of $70 million.
"Our goal is to reach $250 million of revenue in the charter and tour business in fiscal 2002," Lentzsch said.
Greyhound Lines provides charter service in most major markets in the U.S. using motorcoaches from its scheduled and transit operations, and GTS offers charter and tour services utilizing its dedicated fleet.
In Canada, the company operates several stand-alone charter and tour services in the most popular tourist destinations.
Last month, Greyhound Travel Services acquired Hotard Coaches of New Orleans, the leading tour operator in the southeast.
"We will create a new organization headed by Gordon Barr to manage the operations of all charter and tour units in the two countries," Lentzsch said.
"Our growth will come through a combination of aggressive marketing programs for existing business units and through acquisitions."
Revenues of the tour and charter industry in North America are $15 billion a year, and growing.
Holland American is ranked as one of the top cruise lines in the world by Conde Nast for quality.
"Quality of customer service will be one of our foundations as this business grows," Barr said. "We will create a management structure dedicated to quality and growth from the existing organization."
Barr is a recognized leader of the international tour business. He has held executive positions in Holland American for the last 23 years. He also serves as chairman of the board of Gray Line Worldwide (not affiliated with Greyhound Lines) and as chairman of the Seattle King County Visitor and Convention Bureau.
Earlier, he was chairman of the National Tour Foundation and president of the Washington Motorcoach Association.
Greyhound Lines, Inc. is the largest North American provider of intercity bus transportation, serving more than 3,700 destinations with 20,000 daily departures across the continent. The company also provides package and courier express service, charter and tour services and food service at certain terminals.
In the U.S., for fare and schedule information call (800) 229-9424 or visit the Web site at www.greyhound.com.
In Canada, for fare and schedule information call 1-800-661-8747 or visit the Web site at www.greyhound.ca.