GREYHOUND MARKETING VICE PRESIDENT RALPH BORLAND RETIRES
DALLAS (Jan. 15, 2004) – Greyhound Lines, Inc. today announced that after 32 years of service, Ralph Borland, vice president of marketing, is retiring on Jan. 16. Under his leadership, Greyhound advertising and marketing campaigns won such prestigious awards as the American Marketing Association’s EFFIE and the Travel Industry Association of America’s Mercury Award.
Borland began his career with Greyhound as a Greyhound PackageXpress clerk in Philadelphia. In 1976, he became the youngest-ever Greyhound terminal manager when he took over operations at the company’s Buffalo, NY, terminal. In 1979, Borland joined the marketing team as a regional marketing manager and worked his way up to become vice president of marketing in 1987.
“Ralph will be missed, and we wish him luck in his future endeavors,” said Steve Gorman, president and chief executive officer, Greyhound Lines, Inc. “Everyone on the Greyhound team is grateful for his many accomplishments, in addition to bringing his warmth and humor to the company for so many years.”
Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,600 destinations with 19,000 daily departures across the continent. The company also provides Greyhound PackageXpress in the United States and Greyhound Courier Service in Canada, as well as Greyhound Travel Services including: vacation packages, charters, sightseeing and shore services. In the U.S., for fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com. In Canada, for fare and schedule information call 1-800-661-8747 or visit the Web site at www.greyhound.ca.
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