Greyhound Modernizes IT Infrastructure to Provide More Pricing Options for Consumers and Optimize Operations

DALLAS (Dec. 9, 2014) — Greyhound Lines, the largest intercity bus operator in North America, today announced a new effort to modernize its IT infrastructure in order to unlock yield management, introduce dynamic pricing, enhance customer convenience and optimize loads throughout its network. The transformation is being implemented in partnership with Software AG (Frankfurt TecDAX: SOW).

The company introduced a "frictionless commerce" system, which gives consumers access to the best fares available at any given time, and provides an easier online buying experience. It also enables Greyhound to drive a more customer-centric strategy, enabling the company to better understand and engage with consumers. Operationally, the technology will create a foundation for Greyhound to optimize its operations by conducting real-time analysis of routes and bus capacity, ensuring more efficient management of passenger loads and available buses in the system.

"This is the most important I'vestment in IT we have ever made at Greyhound, as we work to integrate all of our business and system capabilities in a seamless fashion," said Chris Boult, chief information officer, Greyhound Lines, Inc. "Once this is achI'ved, the real-time analysis will enable us to implement pricing and revenue-optimizing strategies based on a better understanding of our customers' delivering an enhanced and more personalized product to our riders when and where they want it."

Jay Johnson, President and CEO, Software AG North America and Member of the Software AG Executive Board, said: "We are seeing enormous pressures and challenges facing CIOs with business leaders demanding greater insights from them into the vast oceans of data being produced by applications, devices and users. The only way to capture and govern this fast streaming data is by building a stable integration infrastructure as a solid foundation. Software AG provides a cohesive integration strategy and portfolio coupled with all the components necessary for companies elevating themselves to become a digital enterprise."

About Greyhound

Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,800 destinations across the continent. The company also provides Greyhound Package Express (GPX) and charter services. For fare and schedule information and to buy tickets call 1-800-661-8747 or visit the website at For the latest news and travel deals, follow us on Twitter at, Like us on Facebook at, follow us on Instagram at, download a high resolution photo at, or follow our award-winning blog, The Hound, at


About Software AG

Software AG (Frankfurt TecDAX: SOW) helps organizations achI've their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a "leader" in fourteen market categories, fueled by core product families Adabas-Natural, ARIS, Alfabet, Apama, Terracotta and webMethods. Software AG has more than 4,600 employees in 70 countries and had revenues of "973 million in 2013.

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