DALLAS (June 13, 2007) – Greyhound Lines, Inc. today announced it is launching the second phase of enhancing the customer travel experience throughout the Southeast starting June 15, just in time for the busy summer travel season.
The “Elevate Everything” program improves every customer touch point to create a more enjoyable travel experience on Greyhound. The program has been implemented across the country over the last year, with more than 90 cities improved so far. Other cities in the Southeast saw similar improvements in April as part of phase one.
“The changes we’re making with Elevate Everything is all about our customers. Summer is our busiest time of year, and our customers who are visiting family and friends for vacation will notice dramatic improvements at every point of their travel experience with Greyhound,” said Steve Gorman, president and chief executive officer. “We are totally committed to our efforts to rejuvenate our iconic brand and meet our customers’ expectations of a more enjoyable experience.”
During their trips, Greyhound customers will experience newly refurbished and clean buses inside and out. The buses feature a new livery with the running dog logo outside and more comfortable seats inside, with movable armrests, automatic footrests and magazine straps. With nearly the entire fleet already refurbished and on the road, customers are being exposed to the new look and feel of Greyhound every day across the United States.
Drivers and terminal employees received new uniforms, and terminals have been upgraded. Many terminals feature new signage, plasma televisions, renovated restrooms, new food service areas and much more.
The company also introduced a new greeter position to answer questions and assist customers with their travel needs. The youngest Greyhound customers will receive an activity book to entertain them on their journey as part of the new Traveling Kids Club.
“The changes are meant to improve the customer experience from the moment they walk into our newly updated terminals until they step off our more comfortable, modern and clean buses,” said Gorman. “We expect to have upgrades completed throughout our entire system by the Thanksgiving holiday travel period this year.”
“Elevate Everything” locations—June 15
Greyhound is the largest North American provider of intercity bus transportation, serving more than 2,300 destinations with more than 10,500 daily departures across the continent. The company also provides Greyhound PackageXpress (GPX), as well as charters and shore services. For fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com.