DALLAS (Feb. 28, 2007) – Greyhound Lines, Inc. today announced it would enhance the customer travel experience throughout the Midwest starting March 1. The “Elevate Everything” program improves every customer touch point to create a more enjoyable travel experience on Greyhound.
The initiative began as a test in June 2005, in the Chicago-Milwaukee-Minneapolis corridor and expanded to cities in Texas in May 2006, and the Northeast, California and select locations in the Southwest in November 2006.
“Customer response in these markets has been quite positive, leading Greyhound to aggressively expand the program across the country,” said Steve Gorman, president and chief executive officer. “Our customers will notice dramatic improvements in all aspects of the Greyhound travel experience. We are more than halfway to our goal of improving the customer travel experience nationwide and expect to have the entire system elevated by the Thanksgiving holiday travel period this year.”
Greyhound customers will experience newly refurbished and clean buses inside and out. The buses feature a new livery with the running dog logo outside and more comfortable seats inside, with movable armrests, automatic footrests and magazine straps. With nearly the entire fleet already refurbished and on the road, current and potential customers are being exposed to the new look and feel of Greyhound every day across the United States.
Drivers and terminal employees received new uniforms, and terminals have been upgraded, Many feature new signage, plasma televisions, renovated bathrooms, new food service concepts and much more.
The company is also introducing a new greeter position to answer questions and assist customers with their travel needs. The youngest Greyhound customers will receive an activity book to entertain them as part of the new Traveling Kids Club.
“The changes are meant to improve the customer experience from the moment they walk into our newly updated terminals until they step off our more comfortable, modern and clean buses,” said Gorman. “We are totally committed to our efforts to rejuvenate our iconic brand and meet our customers’ expectations of a more enjoyable experience.”
“Elevate Everything” locations in the Midwest (March 1)
Grand Rapids, Mich.
Kansas City, Mo.
St. Paul, Minn.
Greyhound is the largest North American provider of intercity bus transportation, serving more than 2,400 destinations with 16,000 daily departures across the continent. The company also provides Greyhound PackageXpress (GPX), as well as charters and shore services. For fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com.
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