DALLAS (March 22, 2005) – As part of its strategy to reach out to the urban and Hispanic markets, Greyhound Lines, Inc. has launched a new nationwide radio campaign featuring the new voices of Greyhound, comedians Wanda Sykes and Adál Ramones. The ads, created by Dallas-based agency The Richards Group, touch on current issues facing the public.
For example, in one of the urban ads, Sykes uses humor to talk about high gas prices. She then praises Greyhound for providing quick, comfortable and convenient service at a fraction of what it costs at the gas pump. In another ad targeting the Hispanic market, Ramones complains about how fast food service isn’t fast. He then says Greyhound knows the meaning of fast and can get customers to their destinations quickly with direct service.
“The messages in each of the ads reflect what type of experience customers want when traveling Greyhound: fast, enjoyable and cool,” said Toby Purdy, senior vice president of marketing, Greyhound Lines, Inc. “The voices are recognizable and relevant to our target consumers. These ads are one of the first steps the company is taking to change how customers perceive the brand.”
Sykes has performed stand-up comedy for a number of years, appeared in numerous movies and television shows and can next be seen in the New Line feature, “Monster-In-Law.” Ramones is known for his satirical comments on Mexican and international social life. He hosts a Mexican television show, “Otro Rollo,” which airs on Univision in the United States.
To listen to samples of the radio ads, go to www.greyhound.com/company/media/videos.shtml.
Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,300 destinations with 17,000 daily departures across the continent. The company also provides Greyhound PackageXpress (GPX), as well as Greyhound Travel Services including: vacation packages, charters, sightseeing and shore services. For fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com.
# # #