Greyhound Lines, Inc. today announced the appointment of a new senior vice president of marketing effective May 10, 2004. Torbejorne E. “Toby” Purdy will manage all marketing activities in North America.
Purdy has 14 years of marketing experience, including consumer, branding and business development. Most recently, Purdy served as senior vice president, marketing and business development at Dean Foods Company in Dallas. Previously, he managed brands such as Doritos®, Rold Gold® and Tostitos® snack foods for Frito-Lay Company in Dallas. Purdy began his career with Pillsbury Company in Irvine, Calif. He holds a Bachelor of Science in finance and marketing from the University of California-Berkeley and a Master of Business Administration in marketing from Clark Atlanta University.
“We are excited to have someone with Toby’s experience join the team at Greyhound. He will play a key role as we implement our long-term strategic initiatives and pursue new business opportunities,” said Stephen E. Gorman, president and chief executive officer, Greyhound Lines, Inc. “The Greyhound brand is an icon, and Toby is well-suited to the task of revitalizing the brand.”
“I’m delighted to have the opportunity to join the team at Greyhound and support the dramatic performance improvements that will be made as we find ways to better serve our customers,” said Purdy. “The Greyhound brand has a proud heritage and superb brand awareness, and I look forward to playing a part in increasing regard for the brand.”
Purdy currently sits on two boards serving the greater Dallas community: Big Brothers Big Sisters of North Texas and the North Texas Food Bank. He resides in Dallas with his wife Monica and their daughter, Zöe Elon.
Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,600 destinations with 19,000 daily departures across the continent. The company also provides Greyhound PackageXpress (GPX), as well as Greyhound Travel Services including vacation packages, charters, sightseeing and shore services. For fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com.
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